The New York Times’ Top 10 Bestselling Business Books in October
I’ve always thought that the term “business book” is misleading. It evokes notions of self-help and images of used car salesmen. There’s a somewhat woeful association with motivation–people who read business books are, having hit a lull in their career, looking for something more.
I like this month’s New York Times business book bestseller list because it shows just how diverse and rich this misleading category is. Peter Thiel’s Zero to One (#1 on the list) is a short guide for entrepreneurs. Daniel Kahneman’s tome, Thinking, Fast and Slow, is a collection of famous psychology studies. In Think Like a Freak, Steven Levitt and Stephen Dubner examine how incentives influence our economic decisions. #Girlboss documents the unlikely rise of Sophia Amoruso, from her years as a dumpster diving hippie to her current post as the CEO of Nasty Gal.
A better label would be “books for people in business,” but even that is a misnomer. I’ve seen many non-business types reading a few of these selections. How about “smart non-fiction?” We’re getting closer, but that sounds a little snobby. Either way, this list is one of the strongest I’ve see, despite your background.
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