1The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by
Here's how you build and run a start-up, as recommended by Ben Horowitz, the co-founder and general partner of the venture capitalist firm Andreesseen Horowitz. First, prepare for failure--it's inevitable. Building a viable product is hard, and things won't go as planned. Second, take care of your employees. Train them. Invest in them. Give them responsibility. Third, managing a business is, in part, managing your instincts and emotions. Be mindful.