1Made to Stick: Why Some Ideas Survive and Others Dive by
The wise and witty Heath Brothers show how to make your message stick by using simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
Dan’s latest book is To Sell is Human: The Surprising Truth about Moving Others
Think it’s hard to make it as entrepreneur? Try doing it as an African-American woman (born into slavery and widowed at age 20) 100 years ago. The story of how Madam C.J. Walker built her hair care empire illustrates two enduring elements of effective selling: Persistence and ingenuity.
Novelist Brigid Pasulka writes about the need to view work as part of something greater than the day-to-day details. Is there a larger purpose to the work you’re doing? We are often so caught up with our daily responsibilities that we become far-sighted as a consequence. We lose contact with the long-term goals of the work we do.
Engineers and managers with analytical and rational backgrounds may find the idea of relying on empathy uncomfortable. But if you design products and services, you must understand the experience of using those products and services. Design thinking combines the rational with the empathetic to meet demand and connect with customers at the emotional level.
Warren Berger is an author and speaker on innovation. He writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine. His latest book is “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas.”