Dan Pink: Rebirth of a Salesman–Six Books on the Art and Science of Sales
Dan’s latest book is To Sell is Human: The Surprising Truth about Moving Others
The wise and witty Heath Brothers show how to make your message stick by using simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
Some readers might find Carnegie’s advice dated and a bit cheesy. But beneath the prose’s peppy surface lurks wisdom, one reason the book continues to sell seven full decades after its publication.
A genuine classic. Anybody writing about persuasion and influence today stands on Cialdini’s shoulders. If you’ve got time for only one book, this is it.
Ekman, the world’s leading scholar on facial expressions, presents a comprehensive look (with photos!) of his research. It amazes me that this book isn’t used in every sales training course in America.
A work of drama theory? Yes – and that’s why you should read it. Smart sellers, like good improv actors, know how to hear offers.
Think it’s hard to make it as entrepreneur? Try doing it as an African-American woman (born into slavery and widowed at age 20) 100 years ago. The story of how Madam C.J. Walker built her hair care empire illustrates two enduring elements of effective selling: Persistence and ingenuity.