1Made to Stick: Why Some Ideas Survive and Others Dive by
The wise and witty Heath Brothers show how to make your message stick by using simplicity, unexpectedness, concreteness, credibility, emotions, and stories.
Dan’s latest book is To Sell is Human: The Surprising Truth about Moving Others
Think it’s hard to make it as entrepreneur? Try doing it as an African-American woman (born into slavery and widowed at age 20) 100 years ago. The story of how Madam C.J. Walker built her hair care empire illustrates two enduring elements of effective selling: Persistence and ingenuity.
“In a passage that could come from Clayton Christensen’s The Innovator’s Dilemma, Petroski writes that, ‘Even if a building is well designed structurally, it can still succumb to failure through no fault of its own.’”
Haven’t have time to read this year? We’ve got you covered.
A few months ago, I asked Dan Pink for book recommendations. He replied with an excellent list: “6 books on the Art and Science of Sales.” The second book on Pink’s list is Dale Carnegie’s How To Win Friends and Influence People, first published in 1936. Pink writes that “Some readers…