1The Republic of Tea: How an Idea Becomes a Business by
A rare fly-on-the-wall look at what it is to start a business, told through the eyes of a mentor and a student. Hard to find and worth it.
Seth’s latest book is The Icarus Deception: How High Will You Fly?
Novelist Brigid Pasulka writes about the need to view work as part of something greater than the day-to-day details. Is there a larger purpose to the work you’re doing? We are often so caught up with our daily responsibilities that we become far-sighted as a consequence. We lose contact with the long-term goals of the work we do.
Engineers and managers with analytical and rational backgrounds may find the idea of relying on empathy uncomfortable. But if you design products and services, you must understand the experience of using those products and services. Design thinking combines the rational with the empathetic to meet demand and connect with customers at the emotional level.
Warren Berger is an author and speaker on innovation. He writes for Fast Company, Harvard Business Review, and was a longtime contributing editor at Wired magazine. His latest book is “A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas.”