Seth Godin: Books for the New Entrepreneur
Entrepreneur, Marketer, Author
Seth’s latest book is The Icarus Deception: How High Will You Fly?
A rare fly-on-the-wall look at what it is to start a business, told through the eyes of a mentor and a student. Hard to find and worth it.
This is classic Tom, hard hitting and fast moving. It will wake you up and shake you up, all in less than an hour.
Zig Ziglar's classic book. It seems like it's filled with lessons from a door-to-door salesman, but the secrets go far deeper than that. It's about commitment and vulnerability and telling the truth.
This is Steve Pressfield's classic book about the Resistance and the cost of fighting it (or ignoring it). We don't need more me too from you.
An essential book when Kevin Kelly published it more than a decade ago, and even more essential now. Ignore its lessons at your peril.