Book Lists

Seth Godin: Books for the New Entrepreneur

Godin, Seth 
Seth Godin
Entrepreneur, Marketer, Author
 

Seth’s latest book is The Icarus Deception: How High Will You Fly?

 
The Republic of Tea: How an Idea Becomes a Business

1The Republic of Tea: How an Idea Becomes a Business by Mel Ziegler

A rare fly-on-the-wall look at what it is to start a business, told through the eyes of a mentor and a student. Hard to find and worth it.

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations

2The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by Tom Peters

This is classic Tom, hard hitting and fast moving. It will wake you up and shake you up, all in less than an hour.

Zig Ziglar’s Secrets of Closing the Sale

3Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar

Zig Ziglar's classic book. It seems like it's filled with lessons from a door-to-door salesman, but the secrets go far deeper than that. It's about commitment and vulnerability and telling the truth.

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

4The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

This is Steve Pressfield's classic book about the Resistance and the cost of fighting it (or ignoring it). We don't need more me too from you.

New Rules for the New Economy: 10 Radical Strategies for a Connected World

5New Rules for the New Economy: 10 Radical Strategies for a Connected World by Kevin Kelly

An essential book when Kevin Kelly published it more than a decade ago, and even more essential now. Ignore its lessons at your peril.

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Opinion

Listen to an Audio Excerpt of “Flash Boys”

Michael Lewis is a non-fiction author with a focus on finance. His latest book is “Flash Boys,” which examines the world of high-frequency trading (HFT). The audio excerpt is the introduction to “Flash Boys,” where Lewis delves into HFT by examining former Goldman Sachs employee Sergey Aleynikov.

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