Seth Godin: Books for the New Entrepreneur
Entrepreneur, Marketer, Author
Seth’s latest book is The Icarus Deception: How High Will You Fly?
1The Republic of Tea: How an Idea Becomes a Business by
A rare fly-on-the-wall look at what it is to start a business, told through the eyes of a mentor and a student. Hard to find and worth it.
2The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by
This is classic Tom, hard hitting and fast moving. It will wake you up and shake you up, all in less than an hour.
3Zig Ziglar’s Secrets of Closing the Sale by
Zig Ziglar's classic book. It seems like it's filled with lessons from a door-to-door salesman, but the secrets go far deeper than that. It's about commitment and vulnerability and telling the truth.
4The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by
This is Steve Pressfield's classic book about the Resistance and the cost of fighting it (or ignoring it). We don't need more me too from you.
5New Rules for the New Economy: 10 Radical Strategies for a Connected World by
An essential book when Kevin Kelly published it more than a decade ago, and even more essential now. Ignore its lessons at your peril.